6 Landing Page Video Worst Practices to Avoid

6 Landing Page Video Worst Practices to Avoid by @iconicontent via @unbounce #videomarketing #marketing
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Content Marketing: Forget About the 5%

#ContentMarketing: Forget About the 5% by @JoePulizzi
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The 9 Commandments Of Landing Page Videos

Camera, Lights, #Conversions ! The 9 Commandments of Landing Page Videos #CRO
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Back to Marketing Basics: 12 Things Every Beginner Should Know

Back to #Marketing Basics: 12 Things Every Beginner Should Know
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Sales & Marketing Alignment from an Insider

#Sales & #Marketing alignment from an insider via @MikeCiccolella
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How to Get Featured on the Front Page of SlideShare [Infographic] - Venngage

How to Get Featured on the Front Page of SlideShare [Infographic] by @NadyaKhoja via @Venngage
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How To Leverage Decision Science (Part 2)

#CRO: How to leverage decision science that drives 95% of purchase decisions by @kevlindsay ->
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7 Unrivaled Tactics to Drive Website Conversions

Try these conversion tactics from @Mention to turn more strangers into customers: #mktg
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What are the best online marketing ideas you could share?

12 Of The Best Online Marketing Ideas I've Found This Year by @stephenjeske via @Quora #startup
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49 Reasons Visitors Aren't Clicking Your Call To Action - KlientBoost

49 Reasons Visitors Aren't Clicking Your Call To Action - KlientBoost
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Side Project Marketing is The New King — The Startup

Side Product Marketing is The New King - great thoughts by @meseali #marketing #startup
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15 Cause Marketing Ideas to Supercharge Your Referral Marketing Efforts

15 Cause #Marketing Ideas to Supercharge Your Referral Marketing Efforts @RMCVirginia
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Marketing Growth Specialist- The Cardenal Group

7 Ways to Reduce Your Cost Per Lead @mrmauricio9 #Marketing #Sales
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How Sticker Mule Combines E-Commerce and Email | MailChimp Email Marketing Blog

How @StickerMule Combines E-Commerce and Email via @MailChimp
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8 Content Marketing Mistakes And How To Fix Them - Inbound Rocket

8 Content Marketing #Mistakes And How To Fix Them, by @inboundrocket #contentmarketing
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9 Essential Ways to Use Scarcity to Increase Sales

9 Essential Ways to Use Scarcity to Increase Sales
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39 Ways To Increase Open Rates

Sick Of #Emails Not Being Opened? 39 Ways To Increase Email #OpenRates #marketing
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From “Dormant” List to 66% Open Rate, to 48K Subscribers — Here’s How.

From “Dormant” List to 66% Open Rate, to 48K Subscribers — Here’s How. #emailmarketing #growth
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9 Customer Testimonial Examples That You Can Use on Your Website

9 Customer Testimonial Examples That You Can Use on Your Website - (via @optinmonster)
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Tips for engaging your online community with swag - Sticker Mule Blog

Learn how to engage your online #community with #swag, t-shirts, #stickers and more
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Expanding Your Publications Reach By Posting On Linkedin And Medium - Inbound Rocket

Expanding Your Publications Reach By Posting On @Linkedin And @Medium , via @inboundrocket #contentmarketing
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What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

What Tracking 13 Billion Email Opens Revealed by @Bonini84 via @hubspot #emailmarketing
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5 Call-to-Action Necessities to Guarantee a Higher CTR

#CRO - 5 Call-to-Action Necessities to Guarantee a Higher CTR -> via @bkweav
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How the biggest problems with online #marketing could be your secret to success
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Strong demand for digital talent – how to position yourself as a digital expert | Top-Consultant.com

How to position and market yourself as a digital expert #marketing insights on @top_consultant
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How To Create Info Products That Convert Like Hotcakes

Wanna learn how to create info products that convert like hotcakes? Then check this out -> #CRO #Conversion
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Little known ways to increase Facebook organic reach via @ze_Damani #Marketing #SMM
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42 Easy and Effortless eBook Ideas for Any Niche or Industry

42 Easy and Effortless eBook Ideas for Any Niche or Industry @contentbistro
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The Difference Between Marketing Email and Transactional Email

The Difference Between #Marketing Email and Transactional Email #email
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How to Promote Yourself Without Promoting Yourself

How to Promote Yourself Without Promoting Yourself | buff.ly/vSBd4j
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The Shift In Marketing In The Digital World

Over the past few years, we’ve been seeing a significant shift in the world of marketing. The greatest change is one of accountability. Online marketers, much like our counterparts in sales, need to reveal value - show our contribution to all involved. 

 

Mostly this implies embracing a new marketing reality.

At the heart of this is the fact that marketing needs to be data driven, and content marketing is the same. Taking a data-driven approach to material marketing requires 3 things.

Firstly, an essential shift in process. This is especially crucial if your company doesn't currently focus on and encourage an analytical mindset. This consists of laying the structure to track and measure ideas before they enter into the real customer world, and establishing a process for analyzing and reporting results.

Secondly, open communication. Data can be found in many kinds, and making informed decisions requires you to consider quantitative and qualitative data, a few of which you have access to and a few of which may be sitting in other departments or groups.

And lastly, the power to make changes- to iterate. All of the information worldwide is virtually ineffective unless you have the authority to act on it. Regrettably, one of the greatest traffic jams for online marketers is the IT department. 

 

The material experience (front end) must be owned by your marketing group so they can optimize it based on the outcomes you want to receive. To accomplish this, you need to know how to do the work of website creation technically, or you need some easy enough to use program or software to complete the work for you. Otherwise, you’d need to hire a technical person to become part of your team.

Start with the above three suggestions and you’ll be well on your way to having a much more robust digital marketing campaign.

If you’ve heard about SEO, you might at first think that search engine optimization is really about coding and programming of websites. 

But really SEO is just another form of digital marketing. The more creative you can get with SEO techniques the more success you’ll have in ranking your site or the site of your clients. If you’re looking for local SEO – check out Tasmania’s premier SEO Agency.